Position Overview

The Firm seeks a Director of Marketing (Part-Time) to lead and execute its strategic marketing and growth initiatives. This is a leadership-level role responsible for building brand visibility, expanding client acquisition channels, supporting CLE promotion, and strengthening the Firm’s positioning as a national authority in AI law and regulation.

This role is ideal for a marketing professional with experience in professional services, law firms, regulatory consulting, or policy-focused organizations.

Employment Structure

• Status: Part-Time

• Hours: Approximately 15–25 hours per week (flexible scheduling)

• Location: Remote or New York City preferred

• Compensation: Competitive hourly or retainer structure, commensurate with experience

Core Responsibilities

1. Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy aligned with the Firm’s growth objectives.

• Define and refine brand positioning across AI regulation, legislative advisory, and litigation.

• Identify and pursue new client acquisition channels.

2. Digital Presence and Brand Management

• Oversee website content, updates, and optimization.

• Manage LinkedIn and other professional platforms to increase engagement and visibility.

• Coordinate consistent branding across publications, CLE materials, and public-facing communications.

3. CLE and Event Promotion

• Develop and execute marketing campaigns for CLE programs and speaking engagements.

• Build and manage targeted email campaigns to lawyers, general counsel, policymakers, and law schools.

• Track registration metrics and optimize promotional performance.

4. Media and Thought Leadership Support

• Support publication strategy for articles, alerts, and commentary related to AI law and regulation.

• Assist with podcast promotion and distribution strategy.

• Identify speaking, panel, and media opportunities aligned with Firm priorities.

5. Business Development Support

• Assist with proposals, pitch materials, and capability statements.

• Develop concise client-facing materials that clearly articulate service offerings.

• Track inbound inquiries and support conversion strategy.

Qualifications

• 5+ years of marketing experience, preferably in a law firm, consulting firm, policy organization, or professional services environment.

• Demonstrated ability to build brand visibility in a niche or emerging practice area.

• Strong writing and editing skills.

• Experience with email marketing platforms, CRM systems, and LinkedIn growth strategies.

• High degree of professionalism, discretion, and independent judgment.

Preferred Experience

• Experience marketing legal or regulatory services.

• Familiarity with AI, technology policy, privacy, or administrative law issues.

• Background in marketing CLE programs or legal education initiatives.

What Success Looks Like

• Measurable growth in qualified inbound inquiries.

• Increased visibility among legal and regulatory audiences.

• Consistent CLE registrations and audience expansion.

• Clear, professional, and cohesive brand positioning across platforms.

Application Instructions

Please submit:

1. Resume

2. Brief cover letter outlining relevant experience

3. Optional portfolio or examples of marketing campaigns

Submit materials to: Oliver@TheRobertsLegalFirm.com
Subject line: “Director of Marketing (Part-Time) Application”